Radix customizes each SEO campaign to meet your specific needs. However, the following basic processes are used for each of our SEO clients. We have found that these steps are essential to making your website successful in the near and long-term.

Step 1:
We prepare Site Analysis that shows us the condition of the website at the beginning of the work. It is reviewed with the client's marketing team and usually their webmaster.

Step 2:
We set up a conference call. We will determine the site's specific goals and target markets and success- measurement technique & tools.

Step 3:
Using a variety of techniques and Internet-based tools. We research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the business or organization.

Example: If your site sells video games and game systems, a good keyword phrase would be: video games and game systems or video game systems. Optimizing the word video games would be pointless because the competition would be so huge most websites will not be found in the search results, taking into account the age of the domain and the number of back links that point to a site, which will also dramatically affect search engine rankings. Most searches made by internet users contain keyword phrases instead of just one keyword.

Step 4:
The client reviews the list and selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.

Step 5:
We then do a thorough analysis of the site. This is another level of in-depth analysis beyond the step 1. We examine site structure, navigation, site map and other elements that may hinder search engines crawling and indexing your pages. We will suggest changes to file name conventions and new page names where appropriate. For database related dynamic website we suggest the appropriate change for content presentation even we do URL rewriting with apache MODE REWIRTE.

Step 6:
We will go through the site and determine which web pages need copy changes in order to better target the approved keywords. Search Engines LOVE copy [written content] on the pages people see - we prepare suggested copy and submit it to you for approval and implementation.

Step 7:
We create Meta tags, Title tags and ALT tags that target your keywords. This is done on an individual page basis depending upon the page content. Not repeated from homepage tags. We also interlink your web page with proper content.

Step 8:

We test the site to see if all applications are working correctly. We test the site from 'outside sources' to ensure the changes are visible from other entry points to the site. We also test in how much depth your entire link visible to the search engine. Also check for dead link if any there.

Step 9:
We generate sitemap XML for Google MAP so your website easily index all pages in Google.

Step 10:
Once site is approved, we will begin the process of manually submitting your website to the search engines and directories. We will monitor closely the inclusion of the site pages into each search engine index.

Step 11:
We will be able to begin tracking positive results almost immediately. Some of the search engines and directories take approximately 5-10 weeks after the site submissions to become listed and ranked.

Step 12:
If necessary, we will perform a short-term modification to the site's content to improve results.

So above things for onetime SEO work If you go for Ongoing Monthly Services than we also add following too.

Ongoing Monthly Service:

The ongoing monthly search engine marketing services are unique and tailored to each client's needs. We include the following. But not limited to them:

• Tracking and analysis of web traffic reports, provided we have access to necessary log information from the client's server.


• Tracking and analysis of the client's rankings in the major search engines, based on the targeted keywords. Preparing meaningful reports showing activity and throughput and conversion.


• Ongoing keyword research. Some keywords lose their popularity due to seasonal changes, market issues or world events. Continual keyword research will ensure that your site is always targeting the optimal keywords for your business.


• Copywriting revisions based on any new keywords.


• Link building strategies and campaigns - Optional.


• Pay-Per-Click campaign strategies and implementation - Optional.


• Campaigns using eMail and Newsletter creation and implementation - Optional.